Marketing of Financial Services – A New Marketing Plan for HSBC’s Current Account (Part 1)

Executive Summary

  • This assignment aims at developing a marketing plan to lift the market share of HSBC’s current account.
  • The marketing plan is aimed to reduce the impact of external shocks, namely, the global economic recession, the instability in the financial markets and the loss of confidence of consumers towards banks and financial institutions.
  • The marketing plan includes the launch of a new prepaid card product that would be included together with HSBC’s current account to promote the bank as a responsible lender in the financial industry.


‘Conduct an in depth analysis of possible causes of the product line, reputation and differentiation problems. Evaluate the various strategies available to you to differentiate your organisation from its competitors. Consider the issues surrounding the implementation of your chosen strategy.’

Please click the link below to view report:

Marketing for Financial Services Part 1

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