Marketing of Financial Services – A New Marketing Plan for HSBC’s Current Account (Part 2)

  1. Executive Summary

  • This report provides the details of the new HSBC current account package.
  • A marketing plan devised from the 7Ps is outlined below to provide a practical and feasible way to implement the new current account package.
  • Numerical targets and qualitative targets are stated clearly as objectives.
  • Further details on the research required during the pre and post-implementation stage is discussed in detail.
  • The budget and the timing of the launch of the new current account package is elaborated using a simple budget statement and Gantt chart.

Please click the link below:

Marketing for Financial Services Part 2

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